Ad Operations for Self-Service Product Performance ImprovementEnglish summary from Japanese

Must-haves

• Experience in ad operations
• Ability to design account structures (campaigns, ad groups, bids, targeting, exclusions, labels)
• Experience with daily monitoring of budget consumption, CPA, and CVR
• Experience with hypothesis testing, design, delivery, evaluation, and deployment of creatives (static/video/copy)
• Experience maintaining UTM naming conventions and coordinating with stakeholders for GTM/GA4 event/conversion definitions
• Experience aggregating performance data by media, placement, creative, and keyword
• Experience investigating search demand, competitor appeals, bidding environments, and seasonality
• Experience identifying issues from churn analysis and measurement results, and defining improvement requirements for UI/copy/input assistance/validation

Nice-to-haves

• Experience directing contract web designers
• Experience managing contractors, including shift management

Tech stack

Work style

Onsite