English summary for screening — check the original posting before applying.
Cowche is seeking a Senior Product Manager to redesign the ad experience within their discovery-based EC platform, transforming it from 'work' into an 'actionable experience that users want to repeat.' This role involves collaborating with another PdM, focusing on ad experience design while also managing a portion of the Kauche Farm feature.
Must-haves
- 2+ years of PdM experience in B2C apps (games, manga, continuous learning, point-based services, social apps)
- Practical experience in gamification design / continuous experience design with measurable KPI impact
- Basic understanding of behavioral economics (loss aversion, prospect theory, framing, nudging)
- Experience collaborating with engineers and designers
- Ability to evaluate measures and prioritize through data analysis (SQL/BQ)
- Japanese proficiency equivalent to JLPT N1 or higher
Nice-to-haves
- Rapid learning ability utilizing AI
- Openness to unlearning
- Experience in experience design for video rewards, offer walls, surveys, or affiliate marketing
- Experience in UX design leveraging characters and world views
- Experience designing drivers for retention and continuation rate improvement in manga or game apps
- Experience implementing the "Intuition → Surprise → Story" framework
Tech stack
GoGoogle Cloud (Cloud Run, Cloud Spanner, Pub/Sub)gRPCProtocol BuffersGitHub ActionsCloud BuildTerraformCloud MonitoringCloud LoggingCloud TraceBigQueryLooker StudioClaudeCodexCursorGeminiGitHub CopilotGitHubSlackNotionFigma
Work style
Hybrid work (3 days in office per week) at Tokyo Headquarters. Flextime system with core hours from 11:00 to 15:00.
Other notes
Annual salary: ¥7,200,000 - ¥15,600,000. Stock options that do not expire after leaving the company. Referral bonus, club activities subsidy, book and seminar subsidy, peer bonus system, and party expense subsidy available.