English summary for screening — check the original posting before applying.
Explaza is seeking a Marketing (Nurturing) Lead Candidate to strengthen deal creation by designing strategies that connect acquired leads to sales opportunities. You will plan and improve nurturing measures, analyze data, and build systems for sales conversion in a growing GTM Promotion / Demand Generation team.
Must-haves
- Practical experience in BtoB marketing
- Experience planning and executing measures like webinars/white papers
- Experience using MA/CRM tools (HubSpot preferred)
- Experience collaborating with internal/external stakeholders
- Experience seeing measures through to completion, including improvement and review
Nice-to-haves
- Experience improving nurturing measures and lead utilization
- Experience establishing and systemizing marketing measures
- Experience in data-driven measure improvement and proposals
- Inside Sales (IS) experience or experience promoting deal creation with IS/Sales
- Experience planning content for abstract themes like AI/DX
- Marketing experience for intangible goods/BtoB services
Work style
Remote work possible (approx. 2 days/week in office) in Roppongi, Tokyo or home.
Other notes
Annual salary: ¥6,000,000 - ¥8,000,000. Salary increases twice a year. Flextime system. Probationary period: 3 months.